14 Million Pounds Added Value From Milanese Culture

The impact of Milan's cultural and creative system, in terms of added value produced, stands at 14 million pounds, according to data from the Milan Monza Brianza Lodi Chamber of Commerce's study service, recalled today by board member Enrico Brambilla at the presentation of the 2024/2025 theatre season of Milan's Piccolo Teatro. "Culture," said Brambilla, "represents a major lever of development for the territory and an engine of innovation and internationalisation, which also generates an important economic spin-off.

The Piccolo Teatro is one of the leading players on the cultural scene in the area and on a national and international level, a catalyst for change and openness to modern challenges such as sustainability, inclusion and innovation'. For the 'performing arts', the city remains the main centre of theatre production in Italy, with more than 800 realities, almost 12% of the national total, and about 7000 employees, 18% of the national total. The sector also plays a role in tourism: the Observatory on the Economy of Tourism of the Chambers of Commerce 2023 showed that 38.5% of tourists who chose to visit the Lombard capital indicated art and culture as the main reason for their trip.